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Flor Come Out. You’re Hiding (Deluxe)
Fueled By Ramen May 19, 2017, 2018

Flor — Come Out. You’re Hiding (Deluxe) (May 19, 2017, 2018)

   Flor — Come Out. You’re Hiding (Deluxe) (May 19, 2017, 2018)Flor — Come Out. You’re Hiding (Deluxe) (May 19, 2017, 2018)•        Flor’s debut record is a fun, glistening collection of songs filled with dreamy and glossy production. Hood River, Oregon~based quartet blending indie rock and synth pop into songs that update the sound of the ‘80s for the 21st century. Fotka uživatele Ben Tais Amundssen.Location: Oregon / Los Angeles
Styles: Pop, Indie Electronic, Alternative/Indie Rock
Album release: May 19, 2017, 2018
Record Label: Fueled By Ramen
Duration:     47:12
01 guarded     3:04 
02 warm blood     4:07 
03 heart     3:43 
04 where do you go     3:28 
05 back again     3:21 
06 hold on     3:25 
07 restless soul     3:41 
08 unsaid     3:11 
09 spoiled     4:50 
10 overbehind     3:56
11 Ocean     3:48
12 No More Time     3:03
13 Rely     3:35
•        Natalie Apadula Package Production
•        Collin Britain Drum Engineering
•        Jade Ehlers Photography
•        Amanda Erwin Vocals
•        John Fields Drum Producer
•        Flor Composer
•        Zach Grace Producer
•        Evan Lipschutz A&R
•        Andrew Maury Mixing
•        McKinley Kitts Additional Production
•        Dave McNair Mastering
•        Alison Murphy A&R
•        Kaitlin Sweet Art Direction, Design
•        Dylan Williams Producer
AllMusic Review by Matt Collar; Score: ***
•        Oregon’s Flor make effusive, sparkling, synth~based pop that’s just as accessible, utilitarian, and stylishly designed as the bright, modular carpet~squares they share a name with. Admittedly, while their debut full~length album, 2017’s come out. you’re hiding, does hit you in the contemporary sweet spot where hooky indie pop~meets~atmospheric electronica, it never really inspires your innermost passion. The problem is that while no one would ever accuse them of ripping off another band’s sound, they also never really sound particularly like themselves. Lead singer~songwriter Zachary Grace has a sweetly delicate, often breathy croon that the band frames in shimmering keyboards, pulsing basslines, kinetic bits of electric guitar, and jaunty midtempo grooves. Try and imagine a more cherubic male version of Imogen Heap’s yearning electronic sound and you’ll get a sense of what Grace and Flor are going for here. It’s a sound almost tailor~made to appeal to the broadest possible spectrum of MGMT and Fun. fans. In that sense, they fit nicely alongside other similarly inclined bands like the Naked and Famous, M83, and St. Lucia. Admittedly, there are some nice hooks here and cuts like the lead~off “Guarded,” “Warm Blood,” and the buoyant 1975~esque “Where Do You Go” work as memorable mixtape fodder, with enough melodic juice and rhythmic pulse to keep you bopping along. Almost by design, however, Flor fit into a background aesthetic, a pleasing amalgam of scene settings perfect for stylish mid~day outings, relaxed coffee shop get~togethers, and of course, movie soundtrack romance. Which isn’t to say Flor come off as callously studied. Oddly, despite their inoffensiveness, they sound utterly earnest and seem to be achieving exactly the kind of mild musical vision they’re going for. Ultimately, this album offers a soft, almost too~pleasant sound that, like good carpeting, keeps you comfortable and complements the room, but otherwise rarely attracts attention.
BY RYAN, Score: 8.9
•        One of the best feelings in the world for music lovers is finding an act or musician that has crafted such a strong, signature sound that it causes instant love at first play. Even if the sound has been done before — which it most likely has — if a musician offers even the slightest twist to that sound, it can cause an instantaneous “click”. Once it does click, the constant desire for more releases starts to become louder, which makes the ever so eventual album or EP announcement all the sweeter. This is where I found myself with indie pop / alternative synth act flor when I had stumbled upon their debut EP Sounds in 2015. The flair that they added to the core indie pop sound that made up their EP instantly sunk its teeth into me and from them on, I was hooked, waiting for the inevitable debut album. With the impeding release of their recently announced debut come out. you’re hiding now upon fans everywhere, the only thing to really say is that it was absolutely worth the wait.
•        Opening up the record is lead single “Guarded”, which is a budding track that oozes danceability with its inherently catchy, syncopated instrumentation and fluttering synths littered throughout. As the track hits the chorus, the underlying sound explodes and listeners will find themselves signing along unbeknownst to themselves. This detailed composition of differing elements that fall both in and outside of the indie pop realm are what encompasses the very essence of what flor contrive; a sound that weaves into people’s eardrums and takes hold, lingering on far after the album is over. Following up the incredibly catchy opener is “warm blood”, which sees the band swap exploding soundscapes and overall danceability for soaring melodies and a haunting atmosphere. While not polar opposites, this one~two punch with the albums first two tracks set expectations admirably for not only what to expect throughout the rest of come out. you’re hiding, but also put flor’s encompassing sound on full display.
•        The album continues with a sort of duology in songs over the next two tracks in what they present from a lyrical, thematic and musical standpoint. “heart” has a deep, brooding opener that relies on abrasive horns and pounding drums before soothing, explosive melodies enter the fray while “where do you go” is an uplifting track that fits the criteria for summer anthem with its dance~y vibes and huge chorus. It’s at the halfway point that listeners are shifted to a more subdued flor sound that spans a very wide spectrum. Take for example, “back again”, which opts for a softer, subtler instrumental backing as vocals take centerstage. Following that up is “hold on” which is a beautifully composed track, yet it leaves a feeling of self~restraint, making you wonder if it was placed at the beginning of the record, would it have the louder soundscapes behind it. Throughout the remaining four tracks, this simpler approach in sound leads the charge, but that doesn’t mean that the music presented is worse off; in fact, it’s quite the opposite as tracks like “restless soul” and “overbehind” deliver a powerful, bouncy bassline that causes your head to uncontrollably bob along. On the other end, “unsaid” and “spoiled” rely more heavily on glistening synths and electronics while “spoiled” takes a turn towards the dark pop realm.
•        One of the trickiest aspects of creating an album is to keep it fresh and varied while maintaining a strong level of continuity throughout to retain a level of familiarity. On come out. you’re hiding. each track has a feeling of being a long~time friend that has changed over the course of a few months of distance, making the songs that flor has crafted on their debut have a uniqueness to them that feels like more than a fresh coat of paint. Additionally, the tracks that they’ve previously put out as other releases fit perfectly with the newly composed ones, maintaining a desired level of cohesiveness and continuity that artists strive for in this day and age of music. It’s this level of attention to detail and the ability to create a unique, fleshed out sound that captivates from beginning to end that makes this a must hear debut and will push flor to much bigger things. •        http://www.soundfiction.net/
Facebook: https://www.facebook.com/florsounds/
Website: http://www.florsounds.com/
Twitter: https://twitter.com/flor
By: Anna Glinski// Photography by: Anna Glinski & Sarah Waxberg//
•        https://soundigest.com/2017/09/22/the-meadows-flor-talks-about-their-unique-sound/

Flor Come Out. You’re Hiding (Deluxe)
Fueled By Ramen May 19, 2017, 2018


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