Preston Lovinggood — Consequences (June 10, 2018)

USA FLAG                                                                            Preston Lovinggood — Consequences (June 10, 2018) Preston Lovinggood — Consequences (June 10, 2018)♣♦ „Video k písni „Taken In The Night“ je metaforou toho, že jste připraven milovat. Odpuštění za újmu, kterou jste způsobili ostatním a tu, kterou jste způsobili sobě. Ženy ve voze představují romanci minulosti, která vede k slepotě protagonisty. Je dezorientovaný a nevidí lásku, která se mu nabízí nyní. Ale myslím si, že video oplývá určitou nadějí, na konci stojí před autem, otevřen životu a dívá se přímo do kamery.“ 
♦♣ Hudba Prestona Lovinggooda je téměř filmová: udržuje nálady, postavy, témata a Consequences jsou v jistém smyslu „rozbitým“ albem, kde příběh odolává lineárnímu vyprávění a zvolí omezený přístup — zde jsou dva milenci v proudu času.
Během necelých 40~ti minut Consequences s bohatou produkcí a pečlivým pozorováním, propečený skrz texty, žadonící o opakovaný poslech. „Everything Will Be Okay,“ „Taken in the Night,“ „Divorce“ a nádherně orchestrální titulní skladba jsou úchvatné, sladké, veselé a zničující — často současně.
♣♦ Living in Florida, I’ve never personally experienced these “season” things everybody always talks about; but, I’m told it’s now spring. For the millions of winter ballads and summer anthems out there, tunes with a distinct springtime vibe can seem a little bit underrepresented. Luckily, Preston Lovinggood nails the feeling of a cloudless, sunny day with a bite of cold still in the air on “Everything Will Be Okay”.
•  There’s a timeless quality to pure, simple pop songwriting — that sort of comfortable feeling where every chord, melody, and lyric lands exactly where you subconsciously wanted it to. Flavored with a tender, vintage waviness “Everything Will Be Okay” sounds as though it could’ve been written in any decade, and comes across as charmingly heartfelt as it does reassuringly wholesome. — JON VILARDIPreston Lovinggood ©Jay Gunning
She took my hand in the park
We sat in the dark, and it made me uncomfortable
And so I quoted a phrase
A saxophone saying
That everything will be okay
Location: Birmingham, Alabama
Genre: Alternative rock
Album release: June 10, 2018
Record Label: Last Gang Records
Duration:     38:40
01. Cherry Blossom   3:31
02. Everything Will Be Okay   3:08
03. Taken In The Night   2:50
04. PTL   4:00
05. Consequences   3:58
06. Divorce   4:08
07. Holy Smoke   3:37
08. Moon Fever   3:39
09. Callie   3:55
10. Yellow Dog   3:08
11. Don’t You Forget Me   2:46
•  Preston Lovinggood is a singer~songwriter from Birmingham, Alabama. Lovinggood’s new album, Consequences, is his best, most concise, and hook~laden album to date, which manages to conjure a unique soundscape of its own: sun~kissed, modern pop that pulls off the neat trick of appearing straightforward when, upon further inspection, the music often trails off into subtle psychedelic curls.
•  I asked Preston what advice he’d give an artist trying to make it as a songwriter or performer. “It’s really important not to try and do it all on your own,” he started. “Be involved in a community and find any way to not become cynical or envious. You have to figure out who you are, what kind of musician you are. Don’t take yourself so seriously. Just keep doing the work.”
•  Pretty great advice from someone who’s already racked up plenty of life experience in the music business. Yes, the road for a musician isn’t easy. It’s full of starts and stops and bumps and bruises. But, as Preston so eloquently quoted Leonard Cohen to me before we packed up and left: “Ring the bell that still can ring, forget your perfect offering. There is a crack in everything, that’s how the light gets through.”

Posted by Gabriel Aikins | Apr 25, 2019 |
•  Love isn’t easy. That wonderful feeling of first love like you’re floating off the ground is nice, but you can’t sustain a love on just that. You have to put the work in and make sure you’re taking care of the other person and yourself. Any hangups or lingering regrets from previous loves you carry around can impede love going forward. It can be tough to let all of those things go, but it’s incredibly worth it. Birmingham’s Preston Lovinggood is looking for that new love himself, and he describes the journey and takes to the roads on new release “Taken In The Night.” We’re thrilled to premiere the track and its music video on Substream this afternoon.
•  Like all of Lovinggood’s music, what stands out immediately is how accessible and relatable “Taken In The Night” is. This isn’t a sugarcoated love ballad; it’s a look at the work that goes in. He sings about all the small moments and challenges that can come with love, and implores the listener to “let your guard down” and work towards a healthier emotional center. The heavily distorted guitar and crashing percussion work wonders here, complementing the idea that this is a process we have to grit our way through to reach where we need to go. It all comes together into a thoughtful, nuanced track.
•  The music video takes place~you guessed it~at night in the city. Both Lovinggood and the woman co~starring in the video wander the streets, seemingly searching for something they can’t find. Lovinggood performs both in front of and behind the wheel of a car, as “travel” is a big theme in the video. Watching both of these people wander serves as a nice visual representation of what “Taken In The Night” is about, and it’s shot spectacularly to boot.
•  Lovinggood explained the idea behind the video to Substream. He says:
•  “This video is a metaphor for wanting to love in the present. Forgiving yourself for the hurt you caused others and the hurt you caused to yourself. The women in the car represent a romancing of the past which leads to the blindness of the protagonist. He is disoriented and can’t see the love that is being offered to him in the now. But I do think there is a certain hope to the video, at the end he is standing outside the car, open to life, looking straight into the camera.”